#ClaimThatHair With Cuvée Beauty & The 90% Of Women Loving...

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The Results are in: Cuvée Beauty’s haircare game is on point.

Our Shampoo and Conditioner are proven to leave hair feeling hydrated, manageable and healthier after just one use. How’s that for instant gratification?

In clinical testing…

  • Hair was 2x stronger after using Cuvée Shampoo and Conditioner
  • Hair had 50% less breakage after using Cuvée Shampoo and Conditioner
  • Hair was 4x smoother after using Cuvée Shampoo and Conditioner
  • Cuvée Shampoo and Conditioner…
    • Detangles, conditions, smooths hair
    • Helps protect from breakage
    • Helps repair hair
    • Leaves hair moisturized
    • Leaves hair hydrated
  1. After two weeks…
  • "90% of women said Cuvee Shampoo and Conditioner prevented their hair color from fading"
  • "90% of women said their hair feels silky soft"
  • "88% of women said their hair looks and feels healthier"
  • "86% of women said their hair looks rich and vibrant" "86% of women said their hair has more shine and luster" "86% of women said their hair looks less limp and more voluminous"
  • "84% of women said their hair feels stronger"
  • "The majority of women said their scalp feels healthier
  1. After one use…
  • "90% of women said their hair is more manageable
  • "86% of women said their hair feels silky soft "
  • "86% of women said their hair feels stronger"
  • "86% of women felt their hair feels hydrated"
  • "86% of women said their hair was less frizzy"
  • "86% of women said their hair looks smooth"
  • "The majority of women said their scalp feels healthier"

Feeling inspired? Here's how you can join us, and #CLAIMTHATHAIR!

We know our products are great and now you can feel as confident as we do in the results–Cuvée Beauty has your back.

We want YOU to share your before and after hair pics of using your #cuveebeauty Shampoo and Conditioner. Clinical studies show the two make hair look softer, shiner, stronger .. but WE want to see it! Once posted, don't forget to use the hashtags #claimthathair and #cuveebeauty so we won't miss it!

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Skincare-grade ingredients of our Cuvée Complex™ are joined by moisturizing Hyaluronic Acid and B Vitamins for a one-of-a-kind boost to your haircare regimen. 

The Essentials Collection

The Essentials Collection


Reclaim your independence by customizing your haircare with Cuvée Beauty. With this specially-designed kit, you are guaranteed to have all that you need for healthy hair with effortless style.

On Set With Cuvée Beauty
#RelationshipGoals With Founder Rachel Katzman and Husband Stephen
How Cuvée Beauty Transformed Founder Rachel's Hair
A Look Into Cuvée Beauty
How To: Première Treatment
How To: Champagne Spray
How To: Volumizing Spray
How To: Style From Day to Night
How To: Styling Balm
How To: Protective Treatment
Ready To Style: Perfect Low Ponytail
Cocktail Hour: Sorbet & Champagne
Ready To Style: Rocking The Turtleneck
The Cuvée Complex™. Beauty Made Simple.
How To: Sleek Low Pony In 3 Easy Steps With Styling Balm
How To: Volumizing Mist 101 (Go From Wet To Dry Volume)
Cuvée Couch Featuring Rachel: 5 Questions With Stephen Pasterino
Cuvée Couch Featuring Rachel: NY Fashion Week With Jenné
Cuvée Couch Featuring Rachel: 5 Questions With Dara Godfrey
Cuvée Couch Featuring Rachel: Cocktail Edition
Cuvée Couch Featuring Rachel: What's In Our Beach Bag
Get the Signature Cuvée Tousled Look with Champagne Spray
Prime your Hair Before Hot Tools with Protective Treatment
Help Shape your Hair with Styling Balm