The claim: Simply put, I tried this because I have nothing but respect for my president, Robin Wright. When I learned the House of Cards actress/my pretend mom uses bubbly to keep her blonde hair from getting brassy, I decided to do it for myself, too. Truth be told, I'm not much of a bubbly drinker (it gives me headaches), so I used a bottle of Veuve Clicquot that had been sent as a gift, much to the chagrin of my astonished friends who told me the label is much too luxe to waste on your hair. I'm worth it (insert beautiful hair flip here).
Does it work on your hair? Just before blow-drying, I used a spray bottle to spritz the champ on my hair. It gave my hair a luminous effervescence without weighing things down, and unlike lesser products, the look held all night.
Cuvée Beauty was founded when Rachel Katzman noticed how an impromptu Champagne shower at her 21st birthday gave her the best looking hair of her life. The brand now sells an Essential Booster ($62), which is a powerful frizz-fighter that stood up to a truthfully disgusting night of dancing out in Hoboken, New Jersey. Cheers!