The Trick to Getting Luscious Locks Might Be Bathing in Champagne

The best thing you can do with Champagne is drink it. But the second best might be a bit more surprising. Turns out, everyone’s favorite bubbly beverage is really good for your hair. Luckily, you don’t actually have to douse yourself in a bottle of Moët to see the effects. You just need to hop in the shower with some Champagne-infused shampoo and conditioner from Cuvée Beauty.
So, what can Champagne do for my hair? The polyphenols and antioxidants found in sparkling wines help boost softness and shine while also protecting against free radical damage, aka harm caused by environmental factors like air pollution and UV rays. Cuvée’s products also contain white truffle and platinum extracts that work with the Champagne to hydrate and detox your hair, respectively. It took three years of research with the chemists at Tri-Princeton Research in Princeton, New Jersey, to come up with this winning combo, fyi.
Sounds great, but is Cuvée’s shampoo going to leave my hair smelling like booze? No, but it does have a light scent that is reminiscent of Champagne and figs. So while no one is going to be left concerned about your alcohol intake at the 9 a.m. meeting, they will get a whiff of that luxurious floral smell we all associate with New Year’s Eve.
But does it really make a difference? According to my roommate, the answer is heck yes! She swears by this stuff to keep her mane looking smooth and silky even on the most humid, frizz-inducing days of the year (which, in NYC, is honestly just most days). And while she admits it took a minute to get used to the lingering scent, she loves rinsing with the shampoo and conditioner on the regular.
Can’t I just DIY a Champagne hair mask? While there are plenty of at-home recipes available out there, the real benefit comes from extracting Champagne’s polyphenols and antioxidants to create a concentrate that can make a more lasting difference in your hair.
Here are three of Cuvée’s super-luxe Champagne products to test yourself.