⭐️ ⭐️ ⭐️ ⭐️ ⭐️ This product is like BOTOX™ for your hair. – Catherine M.

Treat Yourself: Meet Our Première Treatment Masque

October 22, 2021

Meet our Première Treatment Masque, a unique, creamy formula that penetrates deeply to leave hair smooth and conditioned, helping repair dry, damaged, color-treated, or overworked hair. This ultra-versatile treatment can be used as a corrective deep conditioning rinse-out hair mark or as a preconditioner for sleek, frizz-free strands, and it boasts some pretty impressive results:

  • Builds Strength & Elasticity
  • Softens Scalp & Minimizes Irritation
  • Prevents Moisture Loss
  • Creates a Protective Barrier
  • Delivers a 24-Hour Frizz-Free Finish

But it wouldn’t be a truly première treatment without première ingredients. Let’s see what’s inside: 

Hydrolyzed Collagen

A mixture of essential protein peptides specifically chosen to enhance the hair’s appearance and feel. It works hard to condition damaged or excessively treated hair for restored softness and shine.


A powerful humectant that pulls moisture from the environment to deep inside strands for strong, healthy, moisturized hair. Plus, it’ll help fight frizz and prevent breakage for luscious locks long after each use.

Shea Butter

Rich with Vitamins A and E and essential fatty acids, shea butter is an emollient known to keep frizz in check while infusing some serious shine to hair. Bonus? It’s also known to help protect from heat damage.

Coconut Oil

Ah, the endlessly versatile coconut oil. You might use it for cooking, and maybe even makeup removal, but it’s also one of the best oils you can use to keep your hair protected from protein loss—especially in color treated or damaged hair. 

Sunflower Seed Extract

With a powerful punch of Vitamin E, omega-3 fatty acids, and zinc, sunflower seed oil is believed to promote hair growth as it protects from environmental damage. Your scalp’s gonna love it. 

The Cuvée Complex

Our very own blend of skincare-grade ingredients including pure and potent grapeseed extract sourced from the champagne region of France. This hero contains powerful, damage-preventing antioxidants that neutralize free radicals to keep hair healthy and strong. Also in the complex: ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, works to promote scalp and hair health.


The bottom line? The Première Treatment Masque is a frizz-fighting, detangling, hair-strengthening powerhouse that’ll keep your locks in tip top shape with regular use. 

For best results, use our Premiere Treatment Masque up to 3 times per week as a post-shampoo masque for up to 15 minutes. Enjoy!