We believe every good hair day starts with strong, healthy hair. So we infuse our super versatile, multi-purpose products with youth-boosting, skincare-grade ingredients to deliver the covetable look-good, feel-good confidence with every use.

If you’re like us, popping a bottle of bubbly inevitably leads to more in your hair (and all over your outfit) than in your glass. But during a celebratory evening a few years back, we realized that wasn’t such a bad thing after all.

As it turns out, the very same grapeseed extract found in the most coveted bottles of champagne is also used in some seriously luxury skincare formulas. Why? Because it’s an antioxidant powerhouse with super nourishing properties—and can make any everyday routine feel like an act of indulgent self care.

Our champagne-infused hair care is clinically proven to make hair 2x stronger, 4x smoother, with 50% less breakage. With results like that, why save champagne for special occasions?