Première Treatment Masque
4.8 out of 5
Key Ingredients
- HYDROLIZED COLLAGEN
- CHAMPAGNE EXTRACTS
- GLYCERIN
GOOD FOR
BENEFITS
Clinically proven
In an independent consumer testing panel of 75 luxury haircare users, women ages 18–40.
- Sulfates
- Parabens
- Phthalates
- Color-safe
- Vegan & cruelty-free
- Made in USA
The Routine
Pair it with
About this product
Full ingredients (INCI)
WHAT IT IS
Say hello to your new weekly hair care ritual. Our restorative mask formula works deep within each and every strand to smooth, moisten and seal for healthier looking hair and head-turning shine. Made with Hydrolyzed Collagen to provide strength and flexibility, this ultra-versatile treatment can be used as a corrective deep conditioning rinse-out hair mask or as a pre-conditioner for 50% smoother looking hair, 50% less frizz, and 24-hour protection against humidity.
WHO IT'S FOR
Anyone whose hair could use a little extra healing. High-performance skincare ingredients, like ceramides, pea protein and resveratrol help repair dry, damaged, or color-treated strands to rebuild strength, elasticity and shine while providing an extra protective barrier to prevent future damage.
HOW TO USE
- After shampooing, squeeze a quarter-sized amount of product (or more, depending on hair thickness) into palm.
- Apply generously to hair from root to tip, covering the entire hair shaft.
- Leave in for 3-5 minutes (or up to 15 for severely damaged strands), then massage into scalp.
- Rinse thoroughly and follow with conditioner, or go straight to drying.
- For best results, use as an intensive hair treatment up to 3x per week.
CUVÉE COMPLEX
We believe in clean & responsible beauty.
Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health. Champagne Extracts including Grapeseed Extract Known to encourage hair growth, restore strength and shine.
HYDROLIZED COLLAGEN
A mixture of essential protein peptides specifically chosen to enhance the hair’s appearance and feel. It works hard to condition damaged or excessively treated hair for restored softness and shine.
CHAMPAGNE EXTRACTS
Pure and potent, grapeseed extract sourced from the champagne region of France contains powerful, damage-preventing antioxidants that neutralize free radicals to keep hair healthy and strong.
GLYCERIN
A powerful humectant that pulls moisture from the environment to deep inside strands for strong, healthy, moisturized hair. Plus, it’ll help fight frizz and prevent breakage for luscious locks long after each use.
Frequently asked
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Is this product color-safe?
Yes — every Cuvée formula is color-safe and gentle enough to use on highlighted, balayaged, and chemically treated hair.
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How often should I use this?
Daily use is fine for shampoos, conditioners, and styling products. Treatments are best 1–2× per week.
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Is it safe for fine or thinning hair?
Yes. The Champagne Extract Complex strengthens without weighing fine hair down.
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Are Cuvée products vegan and cruelty-free?
Always. Every product is vegan, cruelty-free, and made in the USA.
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When will I see results?
Most customers notice softer, smoother hair after the first wash. Strength and volume gains show after 4 weeks of consistent use.
Reviews
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★★★★★✓ Verified buyer
Got great shine with this
Got great shine with this product. Love the way it conditions the coarseness of gray hair. Will continue to use this product.
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★★★★★✓ Verified buyer
So far I’m loving this
So far I’m loving this mask treatment. My hair feels really nice!!!👍
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★★★★★✓ Verified buyer
I suppose it is an
I suppose it is an okay product, however, I am super sensitive to scent and to be honest find your scent particularly offensive and therefore have not tried it.
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★★★★★✓ Verified buyer
This Masque seems to work
This Masque seems to work really great. I have only used it once and my hair is a lot less frizzy but not weight down or lifeless. So far I am very pleased with this product.
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★★★★★✓ Verified buyer
I LOVE THIS PRODUCT IT
I LOVE THIS PRODUCT IT LEAVES MY HAIR SOFT AND SILKY
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★★★★★✓ Verified buyer
Great mask p
Great mask p
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★★★★★
You Need It (Trust Me)
Wow. I've tried lots and lots of hair masks before, and while some of them give me a nice smoothing effect right out of the shower, this is the first one that gives my hair lasting shine and frizz reduction for *days* until my next wash. Definitely a new staple in my haircare routine, and the yummy scent is just an added bonus.
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★★★★★
Made my hair feel super shiny
I got a sample of this product for consumer testing. I ABSOLUTELY loved it. I let is soak in for the full 15 and my hair felt so soft, definitely less frizz and very shiny.
VIEW ALL INGREDIENTS
Water (Aqua), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Dimethicone, Brassicamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Amodimethicone, Bis-Cetearyl Amodimethicone, Ceramide 2, Cetrimonium Chloride, Citric Acid, Colloidal Platinum, Guar Hydroxypropyltrimonium Chloride, Helianthus Annuus (Sunflower) Seed Extract, Hydroxyethylcellulose, Hydroxyacetophenone, Hydrolyzed Pea Protein, Hydrolyzed Collagen, Lecithin, Polyquaternium-37, Polysorbate 20, PPG-1 Trideceth-6, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Resveratrol, Saccharomyces/Grape Ferment Extract, Tuber Aestivum Extract, Tuber Melanosporum Extract, Vitis Vinifera (Grape) Seed Extract, Phenoxyethanol, Fragrance (Parfum)
Frequently asked questions
Are Cuvée products safe to use if I have chemically treated hair or color my hair?
Yes, all Cuvée products are safe to use on color treated or chemically treated hair. In fact, using Cuvée products will help restore and improve the condition of chemically altered hair.
Are Cuvée products free of Sulfates, Parabens and Phthalates?
Yes, all Cuvée products are sulfate, paraben, and phthalate free. We have formulated without these ingregients in order to go above and beyond the industry standards. Our products are designed to the highest level of performance, efficacy and luxury.
Are Cuvée products tested on animals?
Absolutely NONE of our products or ingredients are tested on animals - EVER! Cuvée Beauty is a cruelty-free, vegan company.
Where are Cuvée products made?
Our products are made in the United States of America. However, our premium grade, high efficacy ingredients are sourced from around the world. Cuvée products are tested by professional hairdressers.
Can I layer my Cuvée products on top of each other?
Our products are meant to be used together. Layering and combining products will only enhance results and help better achieve desired look and results.
