CHELATING VS. CLARIFYING SHAMPOO | Cuvée Beauty

CHELATING VS. CLARIFYING SHAMPOO

Dull, weighed down hair can strike any of us, at any time. You know it when you see it staring back at you in the mirror: lack of shine, limp or brittle-looking hair that appears seemingly out of nowhere. Whether your hair is misbehaving due to mineral buildup (think: hard water, chorine in swimming pools) or from too many hair products, it’s frustrating for sure.

You’re not relegated to having lifeless locks, however! There are plenty of shampoos on the market to help address these issues. Popular clarifying shampoos remove residue from product buildup—shine enhancers, hairspray, texturizing sprays—to help lighten the load on your hair and help restore its shine and bounce. Chelating shampoos may be a newer addition to the beauty aisle, but they serve a similar purpose. Formulated to remove the chemicals and minerals in hard water that fade color and damage hair, these products tend to be stronger than clarifying shampoos, but both options should be used sparingly so they don’t further strip hair.

But what if the best shampoo you can use is both chelating and clarifying…and you never have to worry about it drying out your hair, stripping it or fading your hair color? Cuvée’s luxury shampoo does all the heavy lifting while still being gentle enough to use every day. Infused with the Cuvée Complex—made of skincare ingredients and Champagne, white truffle, platinum and other botanicals—our shampoo is formulated without parabens, pthalates and sulfates, so it’s safe for all hair types, including color- and chemically-treated hair.

Wash away dirt, oil, product and minerals, all while improving scalp and hair health. Bonus? The light, fresh Cuvée scent will transport your senses for an at-home spa experience…so you—and your hair—can come back to life.

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