⭐️ ⭐️ ⭐️ ⭐️ ⭐️ This product is like BOTOX™ for your hair. – Catherine M.

Hair 'Skinification' Explained

February 24, 2021


PSA: your scalp is skin too, treat accordingly.

Heard of hair 'skinifcation'? It's a simple concept: your hair grows from your scalp, which is basically an extension of the same skin we pamper on our faces everyday with a skincare routine. So we applied the same skincare thesis to our scalp and hair...use great ingredients to cleanse, moisturize, and treat to get great results.

How do I get started?

All Cuvée Beauty formulas are made using our Cuvée Complex, a luxurious blend of skincare-grade ingredients like grapeseed and truffle extracts, colloidal platinum, pea protein, ceramides, and more. So if you're here (and you are)...you're in the right spot. 

You've probably already mastered the hair care basic steps: cleanse, moisturize, and prep before styling. By swapping in benefit-rich core products, like our Shampoo, Conditioner, and Styling Balm, you're laying the foundation for your healthiest hair yet. Plus, these are the workhorses you'll be using most frequently, so starting here makes the most sense.

To amp up, or further 'skinify' your routine, try adding these extra steps to amplify the benefits.

Sugar Scalp Scrub

Skincare Cousin: your exfoliating peel or mask

It's just like an exfoliating treatment you'd use on your skin. Mix equal parts with shampoo every other wash to remove dead skin, oil, sweat, dirt, and remnants of other styling products.

Essential Booster

Skincare Cousin: your am or pm serum

You use a serum in your skincare routine for a concentrated dose of active ingredients...our Essential Booster functions just the same, but for your hair. Apply 3-4 pumps on towel dried hair for smoother, stronger, hydrated hair.

Protective Treatment

Skincare Cousin: your daily SPF

You wouldn't skip a day of SPF on your skin...so what about shielding your hair? Our Protective Treatment delivers everyday UV and heat protection, plus a potent dose of antioxidants from our Cuvée Complex. Use as a primer on wet or dry hair before heat styling or heading outdoors.