Why Champagne Haircare? | Cuvée Beauty

Uncorking the Secrets to our Champagne-Infused Haircare

Being a Cuvée Beauty devotee, by now you’ve noticed your hair is the healthiest, shiniest, softest version of itself. And there’s a reason why: our luxurious products are backed by clinically proven results driven by superior ingredients. After all, Champagne-infused haircare is intoxication at its finest.

If you don’t already know our story, it all started with a happy accident. When our founder Rachel Katzman was doused with Champagne at a birthday party, she realized her hair had never felt or looked better. Determined to bottle this secret sauce, she spent three years mixing solutions in her own bathroom and working with expert chemists. The result was the Cuvée Complex™, a highly potent elixir that combines rare extracts, natural proteins, and effective skincare additives proven to have just as many benefits for your hair as they do for your skin. Infused into each and every one of our products, the Cuvée Complex™ not only gives you immediate perks like silky hair, smoothness and shine, but it also repairs to give you more vibrant, gorgeous hair over time.   

So, why is Champagne good for your hair?
All of our products contain extracts from Champagne grape seeds sourced from the Champagne region of France; these are some of nature’s most powerful antioxidants and they have a host of advantages for your hair. They protect against free radical damage (see: pollution, cigarette smoke, and UV rays to name a few) to keep hair strong, support a healthy scalp, impart softness and shine, add volume, and reduce hair fallout.

In fact, Champagne has been a long-used beauty secret among Old-Hollywood actresses who would rinse their hair with it to reap the silky hair benefits and brighten highlights.

But bubbly isn’t our only ingredient. Since we’re not about throwing around buzzy claims or big-time science terms, to understand the benefits behind our products, here’s a basic breakdown of all the goodness packed inside our Cuvée Complex™.

CERAMIDES: This protective ingredient strengthens hair fibers, safeguards against daily chemical and UV damage by reinforcing the protective lipid layer, and diminishes frizz for thicker, more resilient hair.  

PEA PROTEIN: These extracts fight breakage by binding to dry hair and increasing moisture and elasticity from within, leaving strands smooth and shiny while keeping color vibrant.  

PLATINUM EXTRACT: Colloidal platinum promotes hair health and detoxification while increasing shine. It encourages cell turnover, which regenerates cells to replace the damaged ones caused by heat damage and daily wear and tear.

RESVERATROL: A powerful antioxidant found in red wine, resveratrol is an antioxidant that protects hair from damage while stimulating cells for stronger hair and scalp.

WHITE TRUFFLE EXTRACT: A luxury oil extracted from white truffle mushrooms, it restores moisture balance to hair and scalp. It also has high amounts of Vitamin B, which is necessary for cell health.

The proof is in our products.
Clinical tests have shown that hair is 2x stronger, 4x smoother, and had 50% less breakage after using our shampoo and conditioning system.  

So, what are you waiting for? Cheers to a major mane game!

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