Yup, Your Hair Needs Sun Protection Too

Yup, Your Hair Needs Sun Protection Too

Lazing away your days by the tide comes second nature in summer. It’s what we all do. By now, you’ve gotten the message that using a broad-spectrum SPF regimen is the only way to ward off UV rays (other than staying indoors, which let’s be real, isn’t going to happen). The sun’s UV rays can damage your skin in as little as 15 minutes—even if it’s a cloudy day or you’re in a car. And the scary truth is, the rate of melanoma has tripled during the last 35 years. So, if you aren’t already, hopefully, you’re slathering on the SPF right now.

While you’re at it, a hair and scalp protector is essential as well, and really, UV hair protection should be a part of your regular hair care. Thanks to repeated use of hot tools, product buildup from dry shampoos, and exposure to environmental pollutants, your hair and scalp are likely taking a beating. In spite of all that washing, rinsing, and repeating, it’s just not as tough as you might think. In fact, this area is actually more delicate than the skin on your body, so it needs extra TLC. When your scalp is unhealthy, (think: peeling scalp, slow hair growth, dryness, excess oil) so is the rest of your hair. 

However, don’t fret! We have THE answer to the healthiest hair and scalp imaginable: Cuvée Protective Treatment. It not only protects against harsh heat from blow dryers, curlers, and straighteners but also wards off pesky UV rays. The potent skincare-grade ingredients in our coveted Cuvée Complex™ -- enriched with champagne and white truffle extracts, pea proteins and hair ceramides -- work to nourish the scalp to give you shinier, more luscious hair. Over time, an unhealthy scalp can cause damage to the hair follicle, leading to more serious conditions like breakage and fallout; all the more reason to prep, prime, and protect your scalp and hair everywhere with our travel size Cuvée Protective Treatment, which is easy to pack on the go. 

We’ve got a little something up our sleeve that will give your scalp the deep clean it desperately needs—leaving behind the healthiest, most head-tossing worthy locks imaginable. Look out for our next big product drop this fall. Get ready...it’s MAJOR!

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