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Protective Treatment

4.7 out of 5

Cuvée Protective Treatment delivers everyday UV and heat protection. Helps strengthen, detangle, and tame frizz, providing a light hold and shine.

 

Size

Key Ingredients

  • Exclusive Cuvée Complex™
  • Champagne Extracts including Vitis Vinifera plus a Grapeseed Extract sourced from the Champagne Region of France
  • Sunflower Seed Extract
  • Vitamin E
  • Panthenol/B5

FULL INGREDIENTS

Regular price $35.00

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GOOD FOR

BENEFITS

Clinically proven

stronger hair
smoother hair
50% less breakage

In an independent consumer testing panel of 75 luxury haircare users, women ages 18–40.

Free of
  • Sulfates
  • Parabens
  • Phthalates
Always
  • Color-safe
  • Vegan & cruelty-free
  • Made in USA

The Routine

Pair it with

  1. 1 Shampoo - Cuvée Beauty - premium champagne infused haircareShampoo$15.00
  2. 2 Protective Treatment - Cuvée Beauty - premium champagne infused haircareCurrently viewingProtective Treatment$15.00
  3. 3 Conditioner - Cuvée Beauty - premium champagne infused haircareConditioner$15.00

About this product

What it does

  • Spray serum primes and protects hair before styling
  • Delivers UV and heat protection
  • Helps strengthen, detangle, and tame frizz
  • Adds light hold and shine
  • Lightweight, non-greasy formula
  • Enriched with our Cuvée ComplexTM of champagne, white truffle and platinum extracts plus skincare-grade ingredients
  • Free of sulfates, parabens, and phthalates
  • Color-safe

Who it's for

The Protective Treatment is a haircare essential for everyone. Curly, straight, fine, thick, dry, oily—they’ll all benefit from an added barrier against the elements. Plus, high-performance skincare ingredients help strengthen and nourish hair as they protect for a frizz-free finish, no matter what hair type you have. Safe for color-treated hair.

How to use

•For best results, use our Protective Treatment as a primer daily. •Apply to wet or dry hair before any other styling products. •Spray liberally starting 1" from roots to ends, ensuring you get those underneath layers, too. •Work lightly into hair •Follow with Cuvée styling products

Fragrance

Intoxicating signature Cuvée blend with notes of champagne and fig leaf 

Key ingredients

  • Exclusive Cuvée Complex™ Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health.
  • Champagne Extracts including Vitis Vinifera plus a Grapeseed Extract sourced from the Champagne Region of France Known to encourage hair growth, restore strength and shine.
  • Sunflower Seed Extract Helps hydrate and treat dry, damaged hair.
  • Vitamin E Uses its antioxidant powers to help reduce oxidative stress known to weaken hair follicles.
  • Panthenol/B5 Helps improve hair’s moisture retention so it appears thicker, with more elasticity.

Learn more about Cuvée ingredients →

Clinical results

Leaves hair strong, shiny, smooth and protected. 

Full ingredients (INCI)

Aqua (Water, Eau), Polysorbate 20, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Glycerin, Propylene Glycol, Tuber Aestivum Extract, Tuber Melanosporum Extract, Saccharomyces/Grape Ferment Extract, Vitis Vinifera (Grape) Seed Extract, Resveratrol, Colloidal Platinum, Ceramide NG, Hydrolyzed Pea Protein, Hydrolyzed Wheat Protein, Panthenol, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Isodecyl Salicylate, Phenethyl Alcohol, PEG/PPG-18/18 Dimethicone, Butylene Glycol, Caprylhydroxamic Acid, Parfum (Fragrance), Aminomethyl Propanol, Leuconostoc/Radish Root Ferment Filtrate, Cinnamidopropyltrimonium Chloride, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer,  Benzoic Acid, Sorbic Acid, Chlorphenesin, Phenoxyethanol, Potassium Sorbate, Benzyl Alcohol, Citric Acid, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Geraniol, Limonene, Linalool

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Loading image: no sulfates no sulfates
Loading image: no phthalates no phthalates
Loading image: no animal ingredients no animal ingredients
Loading image: no parabens no parabens
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WHAT IT IS

Don’t even think about leaving the house without it. Like sunscreen for your hair, our Protective Treatment works hard to make sure your precious locks are protected against whatever they’re exposed to. Whether you’re heat styling or not, a thorough spritz of this good stuff will help prevent damage from thermal heat, UV rays, and other environmental stressors, all while keeping frizz in check all day long.

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WHO IT'S FOR

The Protective Treatment is a haircare essential for everyone. Curly, straight, fine, thick, dry, oily—they’ll all benefit from an added barrier against the elements. Plus, high-performance skincare ingredients help strengthen and nourish hair as they protect for a frizz-free finish, no matter what hair type you have. Safe for color-treated hair.

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HOW TO USE

  • For best results, use our Protective Treatment as a primer daily.
  • Apply to wet or dry hair before any other styling products.
  • Spray liberally starting 1’’ from roots to ends, ensuring you get those underneath layers, too.
  • Work lightly into hair
  • Follow with Cuvée styling products

CUVÉE COMPLEX

We believe in clean & responsible beauty.

Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health. Champagne Extracts including Grapeseed Extract Known to encourage hair growth, restore strength and shine.

Loading image:

Exclusive Cuvée Complex™

Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health.

Loading image:

Champagne Extracts including Vitis Vinifera plus a Grapeseed Extract sourced from the Champagne Region of France

Known to encourage hair growth, restore strength and shine.

Loading image:

Sunflower Seed Extract

Helps hydrate and treat dry, damaged hair.

Loading image:

Vitamin E

Uses its antioxidant powers to help reduce oxidative stress known to weaken hair follicles.

Loading image:

Panthenol/B5

Helps improve hair’s moisture retention so it appears thicker, with more elasticity.

Frequently asked

  • Is this product color-safe?

    Yes — every Cuvée formula is color-safe and gentle enough to use on highlighted, balayaged, and chemically treated hair.

  • How often should I use this?

    Daily use is fine for shampoos, conditioners, and styling products. Treatments are best 1–2× per week.

  • Is it safe for fine or thinning hair?

    Yes. The Champagne Extract Complex strengthens without weighing fine hair down.

  • Are Cuvée products vegan and cruelty-free?

    Always. Every product is vegan, cruelty-free, and made in the USA.

  • When will I see results?

    Most customers notice softer, smoother hair after the first wash. Strength and volume gains show after 4 weeks of consistent use.

Reviews

4.7 based on 7 reviews
    1. ✓ Verified buyer

      Luv it 💞

      Luv it 💞

      Myra B.February 14, 2025
    2. ✓ Verified buyer

      I have not been using

      I have not been using that long but so far I love it!!!! I have some damage that was done by a hairdresser and have tried almost everything and this is working so far. Thanks!!!

      Linda L.May 6, 2022
    3. Heat protectant spray

      This seems to work pretty good. Gives my fine hair lots of body and my curls stay curled for days after and I think it does help with frizz somewhat. The only downside about the product is it feels very sticky and does not detangle my hair when brushed. In fact it makes it more tangled and it seems hard to wash out of hair even after two washings. :(

      CorrinaApril 15, 2022
    4. ✓ Verified buyer

      I have only used this

      I have only used this twice so far but my hair seems protected from heat. It is smooth with no frizz.

      Adrienne V.December 13, 2021
    5. ✓ Verified buyer

      Using Protective Treatment

      I use this product each time I wash my hair. It helps the look and texture of my hair and really does protect it.

      Linda M.October 14, 2021
    6. ✓ Verified buyer

      Love as styling product

      My hair feels great and this is so easy to use with styling products

      Erin C.April 13, 2021
    7. ✓ Verified buyer

      My Favorite

      Anyone out there have fine, easily broken hair, this is your product. Try it! You will be so glad. It is my #1 hair assistant.

      Linda M.June 23, 2020
    VIEW ALL INGREDIENTS

    Aqua (Water, Eau), Polysorbate 20, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Glycerin, Propylene Glycol, Tuber Aestivum Extract, Tuber Melanosporum Extract, Saccharomyces/Grape Ferment Extract, Vitis Vinifera (Grape) Seed Extract, Resveratrol, Colloidal Platinum, Ceramide NG, Hydrolyzed Pea Protein, Hydrolyzed Wheat Protein, Panthenol, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Isodecyl Salicylate, Phenethyl Alcohol, PEG/PPG-18/18 Dimethicone, Butylene Glycol, Caprylhydroxamic Acid, Parfum (Fragrance), Aminomethyl Propanol, Leuconostoc/Radish Root Ferment Filtrate, Cinnamidopropyltrimonium Chloride, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Benzoic Acid, Sorbic Acid, Chlorphenesin, Phenoxyethanol, Potassium Sorbate, Benzyl Alcohol, Citric Acid, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Geraniol, Limonene, Linalool

    Frequently asked questions

    Frequently asked questions

    Are Cuvée products safe to use if I have chemically treated hair or color my hair?

    Yes, all Cuvée products are safe to use on color treated or chemically treated hair. In fact, using Cuvée products will help restore and improve the condition of chemically altered hair.

    Are Cuvée products free of Sulfates, Parabens and Phthalates?

    Yes, all Cuvée products are sulfate, paraben, and phthalate free. We have formulated without these ingregients in order to go above and beyond the industry standards. Our products are designed to the highest level of performance, efficacy and luxury.

    Are Cuvée products tested on animals?

    Absolutely NONE of our products or ingredients are tested on animals - EVER! Cuvée Beauty is a cruelty-free, vegan company.

    Where are Cuvée products made?

    Our products are made in the United States of America. However, our premium grade, high efficacy ingredients are sourced from around the world. Cuvée products are tested by professional hairdressers.

    Can I layer my Cuvée products on top of each other?

    Our products are meant to be used together. Layering and combining products will only enhance results and help better achieve desired look and results.

    Question not answered? Contact us directly here:

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