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The first-ever Shampoo in a balm form. Designed to take-it-with-you, this TSA-approved Shampoo starts out as a balm and once water is added, turns to a silky luxury shampoo. Cuvée Beauty GoBalm™ Solid-to-Liquid Shampoo with gentle lather cleanses away dirt and styling products without stripping, and fortifies and protects hair. For strength, softness, and shine, every time you wash. For your gym bag, weekend travel and of course for your shower. Anytime, anywhere shampoo.

Key Ingredients

  • Exclusive Cuvée Complex™
  • Champagne Extracts including Grapeseed Extract
  • Glycerin
  • Jojoba Seed Oil

FULL INGREDIENTS

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GOOD FOR

BENEFITS

Clinically proven

stronger hair
smoother hair
50% less breakage

In an independent consumer testing panel of 75 luxury haircare users, women ages 18–40.

Free of
  • Sulfates
  • Parabens
  • Phthalates
Always
  • Color-safe
  • Vegan & cruelty-free
  • Made in USA

About this product

What it does

  • Gentle lather cleanses without stripping
  • Fortifies and protects
  • Enhances body and adds bounce
  • Leaves hair strong, smooth and shiny
  • Safe for daily use
  • Follow with Cuvée Conditioner for a lasting Cuvée fragrance experience
  • Enriched with our Cuvée ComplexTM of champagne, white truffle and platinum extracts plus skincare-grade ingredients
  • Free of sulfates, parabens, and phthalates Color-safe

Who it's for

Everyone — all hair types, textures and concerns benefit from this anything-but-basic, champagne-infused Shampoo. High-performance skincare ingredients including resveratrol, ceramides, and platinum extracts help support healthy scalps and strands regardless of hair type. Provide moisture where hair needs it most.
Safe for color- and chemically-treated hair.

How to use

Work Shampoo into wet hair. Lather well, massaging into scalp through strands. Rinse thoroughly. For best results, follow with Cuvée Beauty Conditioner.

Fragrance

Intoxicating signature Cuvée blend with notes of champagne and fig leaf 

Key ingredients

  • Exclusive Cuvée Complex™ Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health.
  • Champagne Extracts including Grapeseed Extract Known to encourage hair growth, restore strength and shine.
  • Hydrolyzed Collagen Provides strength and flexibility.
  • Amino Acids Helps stimulate hair growth.
  • Keratin Smooths the hair shaft, decreasing frizz while helping to create fullness.
  • Panthenol/B5 Helps improve hair’s moisture retention so it appears thicker, with more elasticity.

Learn more about Cuvée ingredients →

Clinical results

CLINICAL RESULTS:
In a clinical study conducted in a lab with haircare instrumentation, our Cuvée Beauty Shampoo and Conditioner System performed with overwhelmingly positive results. Hair was proven to be 2x stronger, 4x smoother with 50% less breakage.

CONSUMER TESTING RESULTS:
After just one use of the system:
  •  90% felt hair was more manageable
  •  86% of users said hair felt hydrated and strengthened
  •  86% said hair looked smooth, less frizzy
After two weeks of using the system:
  •  90% said their hair felt silky soft
  •  90% said it prevented their hair color from fading

*In an independent consumer testing panel of 50 luxury haircare users—women, ages 18-40.

Full ingredients (INCI)

Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Tuber Aestivum Extract, Colloidal Platinum, Tuber Melanosporum Extract, Saccharomyces/Grape Ferment Extract, Vitis Vinifera (Grape) Seed Extract, Resveratrol, Panthenol, Hydrolyzed Pea Protein, Hydrolyzed Wheat Protein, Hydrolyzed Collagen, Keratin Amino Acids, Keratin, Hydrolyzed Keratin, Creatine, Ceramide NG, Glycerin, Caprylhydroxamic Acid, Ethylhexylglycerin, Amodimethicone, PEG/PPG-18/18 Dimethicone, Phenethyl Alcohol, Laureth-4, Lactic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Butylene Glycol, Parfum (Fragrance), Phenoxyethanol, Polysorbate 20, Benzoic Acid, Tetrasodium EDTA, Citric Acid, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Chlorphenesin, Butylphenyl Methylpropional, Limonene, Caramel, CI 16035 (Red 40), CI 47005 (Yellow 10)

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What It Is

The first-ever Shampoo in a water-concsious balm form. Designed using 65% less water, this TSA-approved Shampoo starts out as a balm and once water is added, turns to a silky luxury shampoo. Cuvée Beauty GoBalm™ Solid-to-Liquid Shampoo with gentle lather cleanses away dirt and styling products without stripping, and fortifies and protects hair.For strength, softness, and shine, every time you wash.For your gym bag, weekend travel and of course for your shower. Anytime, anywhere shampoo. Clean and cruelty-free.

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Who It’s For

Everyone — all hair types, textures, concerns, and genders. High- performance skincare ingredients including resveratrol, ceramides, and platinum extracts help support healthy scalps and strands regardless of hair type. Safe for color- and chemically-treated hair. Clean and cruelty-free.

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How To Use

To be used in the shower or on wet hair only. Start near the roots, apply balm directly onto hair, rolling it all the way down the hair shaft, be sure to apply underneath strands as well. Massage in to develop a light lather. Rinse thoroughly. Best results when followed with Cuvée Beauty GoBalm™ Conditioner.

CUVÉE COMPLEX

We believe in clean & responsible beauty.

Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health. Champagne Extracts including Grapeseed Extract Known to encourage hair growth, restore strength and shine.

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Exclusive Cuvée Complex™

Our very own blend of skincare-grade ingredients including ceramides, resveratrol, truffle extracts, platinum extracts and pea proteins, work to promote scalp and hair health.

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Champagne Extracts including Grapeseed Extract

A solid balm in a stick, smooth and slick. Liquifies to a light cleansing lather when water is added. Non-greasy.

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Glycerin

40% of the formula - Pulls moisture into the hair shaft; helps rejuvenate hair, making it more manageable; restores hair’s smoothness.

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Jojoba Seed Oil

Provides incredible non-greasy texture; provides intense hydration and conditioning for smoother, softer hair; helps seal moisture in hair cuticle; provides shine and manageability; rich in antioxidants.

Frequently asked

  • Is this product color-safe?

    Yes — every Cuvée formula is color-safe and gentle enough to use on highlighted, balayaged, and chemically treated hair.

  • How often should I use this?

    Daily use is fine for shampoos, conditioners, and styling products. Treatments are best 1–2× per week.

  • Is it safe for fine or thinning hair?

    Yes. The Champagne Extract Complex strengthens without weighing fine hair down.

  • Are Cuvée products vegan and cruelty-free?

    Always. Every product is vegan, cruelty-free, and made in the USA.

  • When will I see results?

    Most customers notice softer, smoother hair after the first wash. Strength and volume gains show after 4 weeks of consistent use.

Reviews

5.0 based on 2 reviews
    1. ✓ Verified buyer

      Economical, convenient, good for travel

      I’m really happy I bought this product in this format. I like being able to throw it in my suitcase, no questions from TSA and no spills in my bag. Same great product but plenty of convenience.

      Chris G.September 15, 2021
    2. ✓ Verified buyer

      Perfect travel companion

      I recently took this stashed in my onboard luggage and was so happy I didn’t have to buy any shampoo (or conditioner since I had both) at my destination. It lathers up wonderful, smells delicious, and kept my hair healthy through sun, sand, and salt. Definitely a must have purchase for traveling!

      Daniela K.May 6, 2021
    VIEW ALL INGREDIENTS

    Aqua (Water, Eau), Glycerin, Sodium Cocoyl Glycinate, Myristic Acid, Cocamidopropyl Betaine, Stearic Acid, Sodium Hydroxide, Simmondsia Chinensis (Jojoba) Seed Oil, Propandiol, Benzoic Acid, Caprylhydroxamic Acid, Ceramide 2, Chlorphenesin, Cocamide MIPA, Colloidal Platinum, Disodium EDTA, Ethylhexylglycerin, Hydrolyzed Jojoba Esters, Hydrolyzed Pea Protein, Phenethyl Alcohol, Phenoxyethanol, Resveratrol, Saccharomyces/Grape Ferment Extract, Sorbic Acid, Tuber Aestivum Extract, Tuber Melanosporum Extract, Vitis Vinifera (Grape) Seed Extract, Fragrance (Parfum), Caramel, CI (16035), Butylphenyl Methylpropional, Limonene.

    Frequently asked questions

    Frequently asked questions

    Are Cuvée products safe to use if I have chemically treated hair or color my hair?

    Yes, all Cuvée products are safe to use on color treated or chemically treated hair. In fact, using Cuvée products will help restore and improve the condition of chemically altered hair.

    Are Cuvée products free of Sulfates, Parabens and Phthalates?

    Yes, all Cuvée products are sulfate, paraben, and phthalate free. We have formulated without these ingregients in order to go above and beyond the industry standards. Our products are designed to the highest level of performance, efficacy and luxury.

    Are Cuvée products tested on animals?

    Absolutely NONE of our products or ingredients are tested on animals - EVER! Cuvée Beauty is a cruelty-free, vegan company.

    Where are Cuvée products made?

    Our products are made in the United States of America. However, our premium grade, high efficacy ingredients are sourced from around the world. Cuvée products are tested by professional hairdressers.

    Can I layer my Cuvée products on top of each other?

    Our products are meant to be used together. Layering and combining products will only enhance results and help better achieve desired look and results.

    Question not answered? Contact us directly here:

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